Brand Story

In a world where beauty standards can often feel out of reach, BLINKU was founded with a shared belief: true beauty begins with healthy, radiant skin. Their journey, rooted in the vibrant city of Delhi, began in 2023, inspired by their personal experiences and struggles with skincare. Frustrated by products that lacked efficacy or were harsh on the skin, they embarked on a quest to create high-performance skincare solutions that are gentle yet effective.

With a dedication to harmonizing the best of nature and science, Prachi and Pooja crafted formulations designed to restore balance and enhance the natural beauty of all individuals. Their commitment to inclusivity is reflected in every product, ensuring that those with diverse skin types and concerns can find treatments that truly work.

At BLINKU, skincare is more than a routine; it is a nurturing ritual that fosters self-love and cultivates confidence. Prachi and Pooja believe that when individuals feel good about their skin, they radiate positivity and embrace their unique beauty. Together, they have built a brand that champions authenticity and celebrates every individual's journey toward healthier skin.

Join us as we continue to inspire, innovate, and celebrate the beauty that lies within us all. At BLINKU, we are not just creating products; we are fostering a community that uplifts and empowers.